Mustard Seed · Founder application
We back consumer brands with a credible path to category leadership.
If you're building one, we want to read your answers. In about fifteen minutes you'll walk us through your business and get an instant, honest read on whether we're the right fit for what you're building next.
Start applicationAbout 15 minutes · Save automatically · Instant read
01
Twenty-five questions
Six short sections covering the business, the numbers, the deal, and you. Written to be answered, not to trip you up.
02
Instant read on fit
On submit we score you against our investment framework and show you where you sit, no waiting, no black box.
03
Direct next step
If we're a fit, our team reaches out within three working days. If not, we tell you exactly why.
A note before you start
Honest answers score better than polished ones. Our framework rewards specificity and self-awareness.